Online Marketing Blog
Social Media Smarts Interview with Dave Evans, Author of Social Media Marketing An Hour A DayRecently I came across the new book by Dave Evans, Social Media Marketing An Hour a Day. It’s one of the few marketing books I actually purchased in 2008 because it seemed thorough (as far as a book can be on a fast changing (Read More)
Mashable!
The latest numbers are in from Nielsen Online, and they conclude the obvious: Facebook is downright surging in popularity. The site registered a record 47.5M US-based unique visitors in November, up from 39.9M just one month prior. Top social network MySpace continued to hover around 60M, with an official count of 59.1M. (Read More)
: ask what the ad space goes for on either site, and via mobile. Facebook has myspace beat by a landslide on mobile and apps, that's why it's value is so high. See how Pandora.com uses it's mobile space to land advertisers.
: It had to happen eventually ... common-sense, real-world activities and the drive for solid revenue will always bounce back against the drivel propagated by people hiding behind fake and underage identities.
Mashable!
Have you checked out New York City in Google Earth lately? You should, because Google added a layer of photorealistic building textures which make the city look like something from a decent flight simulator. Or, in one word: awesome!Google has been adding new photorealistic textures for many months now, and the users themse (Read More)
Search Engine Land
Online video has been explored as marketing tool by large companies, and as a buzz-builder for content producers of all sizes. But what about small businesses: can they jump into the fray and get noticed by video audiences? The short answer is yes. Let’s look at some formats and how they can...
. (Read More)
Standout Jobs Blog
Michael Specht lists 10 Recruitings Trends for 2009, including:
1. quality of hire
2. time to hire
3. ROI, ROI, ROI
4. use your talent pool
5. look for innovative and cost effective advertising
6. branding
7. referrals
8. social media
9. social networking
10. learn to use search engines to find candidates. (Read More)
social|median
I am thrilled to announce that socialmedian is being acquired by XING of Hamburg, Germany.This is great news for socialmedian's members as XING is committed to growing and developing socialmedian both as a standalone service as well launching integrated socialmedian services on XING, one of the leading online business netwo (Read More)
: That's great for you and socialmedian. Congratulations and good luck. I've begun work on a new social media blog set to launch in the beginning of the new year but now I find myself itching to write about this news.
Mashable!
Facebook Connect can now be instantly added to any blog (see video above). Are you adding it to your blog? Give us your blog URL in the comments and we’ll check it out![hat tip to Dave Morin for the video]---Related Articles at Mashable | All That's New on the Web:Facebook Connect: The News is the NewsDon’t Mi (Read More)
Submitted by Normansm:
2008 has been both an exciting year and a very trying year for the world of Web innovation.When the year kicked off, we were still in the middle of Web 2.0 fever. We were just two months removed from Microsoft having invested $240 million in Facebook at a stratospheric $15 billion. In the first week of January, Yahoo! CEO J (Read More)
Search is still king, and real-time search is having a huge impact on the way people find news, share ideas, and see trends. Summize built its business around being a search engine for Twitter, and soon became more stable, and theoretically, more useful, than Twitter itself. The Twitter team, in desperate need for more engineering help, acquired the company and absorbed into the microblogging service.
Expected Exit: Acquired - Already Complete
Twitter's acquisition of Summize was a smart move, considering how real-time search is becoming critical in times of breaking news. Many, including myself, are turning to Twitter search instead of Google, Yahoo! and the traditional news wires to hear reports from people on the ground, unfiltered.
2) Socialmedian
While many different sites have conquered the online activities aggregation space, Socialmedian went about the process in a different way than all the others, letting people not only follow friends and pipe in their shared content from a wide variety of 3rd party sites, but organized it in terms of categories. The category feature was so successful, CEO Jason Goldberg has been able to showcase specific events, including the 2008 election, and the financial crisis, and make Socialmedian a go to site to interact with "newsmakers". The site, starting from scratch in the Spring, has risen up to challenge FriendFeed, Digg and other sites for social news - and continues to grow at a rapid clip.
Expected Exit: Acquisition by First Quarter of 2009
With Goldberg and team having raised so little capital to get the product off the ground, and having kept costs very low, with the development team in India, the bootstrapped Socialmedian looks to be a ripe target for an acquisition, in my opinion. Without strong revenues and the public markets the way they are, Socialmedian would be smart to find a strong content or media partner, to join forces and enable the service to continue its growth.
3) BackType
Technorati and Google Blog Search, as well as many other directories and search engines have typically focused on the blog as the central nervous system for their offering. But as many would agree, it is the comments and conversation, no matter where they are, that have real meaning to blog authors and participants. While everyone was busy trying to see who could land on the Techmeme leaderboard or break new ceilings in Technorati Authority, BackType debuted a site that tracks comments by individual, lets you follow individual commenters across a wide variety of sites, be alerted when comments with keywords take place, and see charts that display keywords' momentum.
Expected Exit: Acquisition in Second Half of 2009
The BackType founders are working together on their second startup, having abandoned the first when it didn't gain traction. While BackType doesn't yet have an amazing market presence, they have forged a unique foothold that so far looks unchallenged. With any luck, I would expect the BackType team to deliver more enterprise-capable brand and identity management tools that would enable the service to gain revenue and exposure, letting the service to remain independent through the majority of 2009 before finding a place within WordPress, Six Apart, Google or Twitter.
4) TweetDeck
TweetDeck isn't a Web service, but this Adobe AIR application introduced new functions to Twitter usage that changed the game in terms of how people use the service. By introducing a multi-columned app that features groups, integrated search, direct messaging, and replies functionality, many are swearing by TweetDeck, and it looks like it may soon overtake Twhirl as the most popular Twitter application. Busy Twitter addicts including Guy Kawasaki swear by it.
Expected Exit: Remaining Independent through end of 2009
Iain Dodsworth is continuing to upgrade the product, and it's widely rumored he may soon integrate multi-account support, as well as integration with additional services, outside of Twitter. If he can get enough people to donate or pay for the application, there's no question he could make a full-time living from the resulting revenue. The question is, will people who expect a free service to have 100% uptime spring for the app that gets them there?
: Excellent, and I love this site, Jason. You and your team have done a superb job here with this. I've been in and out of many sites on the web but find this and (and Facebook) my only two daily routine sites.....well, and email.
Submitted by Eristoddle:
Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships?. (Read More)
: Well, I like tje article and I am here for peaceful networking. I view yesterday on LI a pps by a dutchman that I liked particularly one of his slides:
To own is about building your ego. Sharing is about building a Network. To share means that what is good for you, can be good for others. Why keep it to yourself! The message is important. The messenger should not be a messiah