Submitted by Franchise King
from blog:
I have this urge..... The urge revolves around shouting out that it's time for social media and marketing to be welcomed freely into the franchise industry. There are a couple of us that are discussing it amongst our industry peers,... (Read More)
TheWayoftheWeb
There has been a lot of debate recently about the need for companies and organisations to employ social media managers and specialists in a dedicated role - the main criticism appears to be that the role isn’t needed because employees already use social media.That might be the case in a limited number of small organisations (Read More)
The Social Path
Frankly,I get pretty annoyed with Web jargon, especially when it seems likeit's being propagated mostly to sell e-books and consulting services.That's one reason I've chafed at the phrase "Web 3.0," which getsbandied about almost any time people talk about "what's next."But the truth is that — whatever you want to call it (Read More)
Portals and KM
I came across an interesting article, TV Twittering: a Subtle Art by Daisy Whitney on TVWeek. She wrote about the social media campaign that Fox ran to promote the TV show, Prison Break. In this case, the studio posted clues on social forums rather than issuing a blatant promotional message. Daisy pointed out this effort w (Read More)
Submitted by David Mercury
from Google Reader:
With the fast paced and diverse messages constantly being sent over the Twitter feed how do you narrow down the conversation to discuss and focus on your niche?  The challenge is not i, n finding what is hot on Twitter right now, but in how to create a buzz around your brand or niche and position yourself as a leading auth (Read More)
Submitted by Louisgray
from Google Reader:
Ok. This is something that has bugged the crap out of me since the combination of Web and 2 point oh. I reluctantly went with the flow, but recently some articles came out arguing about naming and it got my hamsters running in their wheels and I had some more concrete ideas on this oh so important thing. First off, Scoble d (Read More)
readwriteweb
This morning, I attended Startup 2009, "Rising from the Ashes", an event put on by Business Insider in New York City. This was one of those deals where entrepreneurs get a few minutes to pitch to and get rated by a panel of VCs and pundits. The winner gets attention and a shot at a cash prize. As Business Insider puts it, (Read More)
Submitted by Mogston
from blog:
Thanks to Midlakewinter for the link to this very-funny-but-in-an-uncomfortable-kind-of-way video, entitled the Enlightened Stupid Marketer. It’s especially uncomfortable if you play it for your marketing weenie husband… in response to his declaring that product functionality is irrelevant to product success. And being a (Read More)