paidContent:UK:
—Google (NSDQ: GOOG) UK: The Big G in London has appointed Bruce Daisley leader for YouTube and display ads, effectively replacing Jonathan Gillespie who left to become GMG Radi (Read More)
Wall Street Journal:
Ad agency BBDO said it is preparing to close its Detroit office, as the Omnicom Group unit's contract with Chrysler Group, one of its biggest accounts, expires in January. (Read More)
Submitted by mogston
from blog:
NEW YORK (AdAge.com) -- Omnicom Group's OMD has won media planning and buying duties for PepsiCo's drinks business in China, according to executives close to the matter. The account, which also includes digital, is reported t (Read More)
Huffington Post:
HuffPost readers responded to our request for more information about the companies and organizations which fund and support the Chamber of Commerce, which has been outspoken in its opposition to health care reform, climate ch (Read More)
Advertising Age - Digital:
NEW YORK (AdAge.com) -- A viral ad produced in Europe wasn't enough to win Volkswagen's business in the U.S., apparently. Omnicom Group's DDB was just eliminated from the VW sweepstakes in the U.S., but Tribal DDB still holds (Read More)
paidContent.org:
The Fox Audience Network is working with Omnicom Media Group on an online ad targeting and buying platform called Living Segments, which the two hope will raise their respective profiles. Essentially, the platform is an exten (Read More)
Wall Street Journal:
Omnicom Group, one of the world's largest advertising companies, reported significant declines in revenue and profit for the third quarter, battered by a steep falloff in global ad spending, but it added that the market had i (Read More)
Advertising Age - Agency News:
DETROIT (AdAge.com) -- Omnicom Group's DDB and independent Wieden & Kennedy have been eliminated from Volkswagen of America's pitch as its new national creative of record, leaving the race for one of the most sought-after acc (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Double-digit declines continue at Omnicom Group, which today reported a third-quarter drop in net income of about 22% to $166 million, compared with earnings of $214 million a year ago. For the first (Read More)
paidContent.org:
The Fox Audience Network is working with Omnicom Media Group on an online ad targeting and buying platform called Living Segments, which the two hope will raise their respective profiles. Essentially, the platform is an exten (Read More)
Submitted by hanna_wiszniewska
from Google Reader:
LONDON - Google is expected to unveil plans for its new operating system, Google Chrome OS, later this month, and global media planning and buying behind the launch campaign will be handled by Omnicom's OMD. (Read More)
Silicon Alley Insider:
In a stunning turnaround, Yahoo (YHOO) has 'soft-fired' the ad agency responsible for the "It's Y!ou" ad campaign, which some experts say has faltered with consumers.See "It's Y!ou" ads all over New York →Yahoo has hired Omni (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Less than a month into its $100 million rebranding blitz, Yahoo has called in some surprise creative firepower for its U.S. ad efforts, Omnicom Group's Goodby Silverstein & Partners.
. (Read More)
Submitted by mogston
from blog:
Just a month into its $100 million branding campaign, Yahoo (NSDQ: YHOO) is switching gears and handing the reins to Omnicom Group shop Goodby, Silverstein & Partners from the previous agency lead, WPP’s Ogilvy & Mather, AllT (Read More)
paidContent.org:
Just a month into its $100 million branding campaign, Yahoo (NSDQ: YHOO) is switching gears and handing the reins to Omnicom Group shop Goodby, Silverstein & Partners from the previous agency lead, WPP’s Ogilvy & Mather, AllT (Read More)
Submitted by mogston
from blog:
In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to lead its massive creative, advertising, digital marketing and strategic planning.The San Francisc (Read More)
All Things Digital:
In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to lead its massive creative, advertising, digital marketing and strategic planning.The San Francisc (Read More)
Ronn's Cellular Obsession:
An advertising industry association--backed by four of the world's largest ad agencies--sent a letter to the Department of Justice Monday endorsing the Microsoft-Yahoo search deal, saying it "enhances competition."Four major (Read More)
Silicon Alley Insider:
Top executives at four huge media holding companies just sent a letter to the US Department of Justice in support of Yahoo's deal to outsource its search business to Microsoft.The heads of Publicis Groupe, WPP, Interpubic Gro (Read More)