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Mobile Marketing
Mobile Marketing Watch:
The Mobile Marketing Association has officially released a new definition of the term “mobile marketing.”According to the MMA, mobile marketing is described as: “A set of practices that enables organizations to communicate an (Read More)
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Massmediamobile Social
Mobile Marketing Watch:
With the rise of mobile marketing, you may be wondering — where do I go to get expert training and certification in the field? Here’s an answer for you — the Mobile Marketing Association, earlier this week, launched its first (Read More)
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Massmediamobile Social
Mobile Marketing Watch:
With the likes of Apple and Google making huge headway in the areas of mobile marketing and app distribution via app stores, wireless carriers have been forced to play catch up. New research suggests carriers are planning to (Read More)
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Massmediamobile Social
LinkedIn Answers: Mobile Marketing:
The MMA updated their definition on Mobile Marketing."Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile de (Read More)
News Network:
Massmediamobile Social
Mobile Marketing Watch:
The Mobile Marketing Association announced the winners of the 2009 MMA Global Mobile Marketing Awards at their Fifth Annual Global Mobile Marketing Awards during a dinner yesterday evening.Each year, the MMA’s awards receive (Read More)
News Network:
Massmediamobile Social
Mobile Marketing Watch:
What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is “money transfer.”What’s more interesting to us mobile marketers is what lands in the #2 and #3 spots on thei (Read More)
News Network:
Massmediamobile Social
Mobile Marketing Watch:
For mobile, advertising is increasingly becoming about catching the consumer at the right place, if not the right time. Google’s $750M AdMob buy this month is undoubtedly supporting the case for numerous mobile marketing firm (Read More)
News Network:
Massmediamobile Social
Mobile Marketing Watch:
I’m always on the look out for new and innovative approaches to mobile marketing, and one such example caught my eye recently in regards to a mobile campaign sponsored by Editoras Online, the Brazilian equivalent of Amazon.co (Read More)
News Network:
Massmediamobile Social
MobiAD:
The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. These (Read More)
News Networks:
Mobile Advertising,
Massmediamobile Social
Topics:
Mma,
Mobile Marketing Association
Wall Street Journal:
Placecast said Wednesday that it has raised $5 million from three investors to further develop its location-based mobile marketing services.PlacecastPlacecast CEO Alistair GoodmanThe funding round comes as other location vend (Read More)
TechCrunch:
Location-based marketing platform Placecast has raised $5 million in funding from Quatrex Capital, Onset Ventures and Voyager Capital.Placecast’s platform uses proprietary algorithms that weave together location information a (Read More)
Mobile Marketing Watch:
Google’s new mobile marketing child, AdMob, announced today the launch of a new video ad unit with real-time interactivity for the iPhone. The company claims its ad unit will be the first to bring “true interactivity to mobil (Read More)
News Network:
Massmediamobile Social
Mobile Marketing Watch:
Speculation is rampant on the heels of some surprising moves by Apple in recent months regarding a secret interest in mobile advertising.A patent application filed by Apple a few months ago finally made its way into the publi (Read More)
News Network:
Massmediamobile Social
Bob Schwartz Online:
Anyone who regularly reads my rants knows that I have been quite critical of the exclusivity deal that Apple signed with AT&T to have the iPhone. While it appears that Ma Bell might actually move into South Dakota some time n (Read More)
ReadWriteWeb:
The Motorola Droid is the newest smartphone on the market to compete for the iPhone's crown. Released by Verizon Wireless on November 6th, the Droid's advertising campaign has been a full-frontal attack on the popular Apple s (Read More)
ReadWriteWeb:
We've added a couple of more events to this week's events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside ea (Read More)
LinkedIn Answers: Mobile Marketing:
We are doing our first mobile marketing contest for obtain votes for Ames Best Bartender. We were wondering if the fine print is required to read 'Text STOP' to it. The reason this came to question is because we don't know to (Read More)
News Network:
Massmediamobile Social
Mobile Marketing Watch:
Every now and then the truth spills out in regards to how the general public as a whole views mobile marketing from an engagement standpoint. It’s easy to get caught up in the idea that mobile marketing can do no wrong, but (Read More)
News Network:
Massmediamobile Social
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