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Advertising Marketing
New York Times:
As agency executives begin to issue forecasts for ad spending in 2009, several say they intend to revise their estimates downward because of the deteriorating condition of the auto business.
. (Read More)
Submitted by sylvain
from Google Reader:
It's actually kind of amazing how much dough Microsoft has spent over the past little while in an attempt to polish its image in the minds of the general populace, and as if those "I'm proud to be a PC" and completely incompr (Read More)
Silicon Alley Insider:
For the past year, Jerry Yang and Sue Decker have been the primary pi atas for Yahoo's (YHOO) frustrated employees and shareholders. Much of this criticism is deserved: Yahoo's problems were clear 18 months ago when Jerry too (Read More)
Pharma Marketing Blog:
AdvertisingAge reports: "Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man trampled by a pre-daw (Read More)
News Networks:
Advertising & Marketing,
Current Medical News
paidContent.org:
Some snippets from our sister site paidContentUK:-- Google turns to hard alcohol, relaxing ad rules in January: Here's one for the New Year hangover… Google (NSDQ: GOOG), whose UK ad income has plateaued in recent quarters, w (Read More)
Submitted by magitam
from Google Reader:
With the rise of app-laden smartphones like the iPhone and Google's Android OS, now on T-Mobile's G1, many penny-pinching shoppers have downloaded barcode scanning applications onto their mobile devices. These apps allow cons (Read More)
Submitted by magitam
from Google Reader:
Maybe it's the feeling of having a great new job as the economy crumbles, but Peter Daboli, the new head of engagement measurement firm Bunchball, has found a silver lining for advertisers coming from this recession. In an Ad (Read More)
TechCrunch:
Reply.com, a San Ramon-based online marketing company, has launched a new product called Click Marketplace that it hopes will give small businesses that don’t typically have large ad budgets access to highly targeted ad (Read More)
Submitted by magitam
from Google Reader:
A new breed of companies specialize in creating thousands of versions of the same ad with different colors or type font, trying to determine what ad works for a specific audience.
Go to Full Article. (Read More)
Delicious/mrshl:
Better a diamond with a flaw than a pebble without one. - Confucius Photo: Fotografiert von Mario Sarto There's no denyin (Read More)
ReadWriteWeb:
2009 is approaching quickly, and the consensus is that it's going to be a really tough year. The US financial crisis is triggering a global recession. Yet, a crisis is also a time full of hope. It is a time to re-think, re-to (Read More)
Silicon Alley Insider:
Three months ago, eMarketer estimated that US online advertising would total $28.4 billion in 2009 (down from $30 billion in March). Now eMarketer has cut its forecast by 10%, to $25.7 billion. In another three months, we ex (Read More)
Submitted by michaelfidler:
That’s right, Playboy really does use Twittertise. This post is part of Mashable’s Startup Review series, which highlights great unsung startups. The series is made possible by Sun Startup Essentials. (Read More)
Submitted by danielpatricio
from Google Reader:
Profiting from New Media15 Ways to Make Money as an Online Publisher by Chip Griffin In these challenging economic times, new and old media publishers alike seekinnovative ways to generate reven (Read More)
paidContent.org:
The news that Jerry Yang would be stepping aside as CEO of Yahoo (NSDQ: YHOO) cheered investors, but online ad industry execs aren't sure much has changed. And while shareholders would be thrilled by a Microsoft (NSDQ: MSFT) (Read More)
Submitted by jonasdelosreyes
from Digg:
Don’t count Yahoo out—at least that’s what agencies like GroupM and companies like Chrysler are saying. Yahoo’s stock price may be hovering at the $10 mark but in an Ad Age article, marketing execs lai (Read More)
YouTube clintshaff:
http://www.otiscollier.com/theplanBreak into Web Video Marketing with this quick intro starting with YouTube.Revolutionists' in Web Marketing introduce you to the basics of Web Video Marketing. No longer is it cost prohibitiv (Read More)
ReadWriteWeb:
Here at ReadWriteWeb, we work hard to provide you with the smartest Internet news and reviews each and every day. The sponsors that give us the opportunity to spend our time writing are companies that appreciate the thoughtfu (Read More)
Psorocha's shared items in Google Reader:
It has been over a year since the launch of the much ballyhooed iPhone. Much has been said. Many have been bought. Let???s take a look back and a look ahead. First there is a difference between a brand having loyal enthusias (Read More)
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