Advertising Age - Agency News:
CHICAGO (AdAge.com) -- Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed cat (Read More)
New York Times:
With the help of a New York advertising agency, the American Heart Association is introducing a new campaign to encourage the use of hands-only cardiopulmonary resuscitation.
. (Read More)
AdsWatcher:
Title: Bring It To LifeClient: GuinnessAgency: AMV BBDO, LondonExecutive Creative Director: Paul BrazierCreative: Paul BrazierAgency Producer: Yvonne ChalkleyDirector: Johnny GreenProducer: Fergus BrownProduction Manager: Fra (Read More)
Submitted by awolk
from blog:
Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as t (Read More)
Marketing Campaign Case Studies:
Founded in 1903, the Harley-Davidson Motor Company was among the original companies building and selling motorcycles to racers and other thrill seekers. Among a crowded field of starters, it had the distinction of being the o (Read More)
Marketing Campaign Case Studies:
As a symbol of brawny industrial power, no-nonsense technological prowess, and pure American individualism, it would be difficult to surpass the Harley-Davidson motorcycle. Even as flagship Americans products, from automobil (Read More)
Submitted by awolk
from blog:
The Wall Street Journal' Kara Swisher reported yesterday that Yahoo! was moving its ad account from Ogilvy to Goodby. The news was greeted in ad circles with the usual schadenfreude and proclamations that golden child Goodby (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- After years of handling the bulk of its advertising in-house, work-wear brand Dickies has selected Goodby Silverstein & Partners, San Francisco, as its new creative agency, according to industry execut (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Pfizer today said it will shift consumer advertising duties for its $120 million Viagra account to Dentsu-owned McGarryBowen from its agency of five years, Interpublic Group of Cos.' McCann Erickson. (Read More)
Advertising Age - Homepage:
NEW YORK (AdAge.com) -- Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons.
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Submitted by awolk
from blog:
I don’t know Curt Detweiler. Never even heard of him until this morning when, catching up on my ad trades, I clicked on this article announcing that he’d been named to a senior creative role at McCann in San Francisco.There w (Read More)
Submitted by Motown_Terri
from blog:
Author : arshad khanAll this cheap chic is creating a wave of consumerism that is based less on passion than experimentation If individuals are on the fence about that ensemble and its price is right, they'll buy it, more th (Read More)
Advertising Age - Agency News:
CHICAGO (AdAge.com) -- After more than two decades with BBDO, beleaguered Pizza Hut is shopping for a new creative agency. Chris Fuller, a spokesman for the chain, which is battling a massive same-store sales dip, said Pizza (Read More)
Submitted by alansee
from Twitter:
http://bit.ly/1lAqor All forms of advertising pose some risk, and no agency can afford to work for free ... Performance-Based Marketing. (Read More)
Marketing Campaign Case Studies:
When the Gill Foundation awarded DDB its advertising work, it presented the ad agency with research. One study showed that more than 80 percent of Americans believed that discrimination on the basis of sexual orientation shou (Read More)
Submitted by bartmroz
from Google Reader:
A screenshot of a ClickEquations client's paid-search portfolio, breaking down a variety of ad campaigns.The ClickEquations crew say they do what they do best because they were once the customer.Launched in 2006, the Conshoho (Read More)
Submitted by awolk
from blog:
VW’s claim that they are firing Crispin Porter Bogusky to search for an agency that can help them “dominate” the US market and triple sales this year is emblematic of just how removed so many companies are from the changes br (Read More)
New York Times:
To the surprise of absolutely no one, “Mad Men,” the hit AMC period drama about a New York advertising agency, has been picked up for a fourth season.
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