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Advertising Agency
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0
Clips
Belvedere Hands Account to Arnell in Bid to 'Broaden Audience'
Nov 12, 2009

Advertising Age - Agency News: CHICAGO (AdAge.com) -- Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed cat (Read More)
News Network: Advertising Agency News


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Hands-Only CPR: Try It — It’s Effective
Nov 09, 2009

New York Times: With the help of a New York advertising agency, the American Heart Association is introducing a new campaign to encourage the use of hands-only cardiopulmonary resuscitation. . (Read More)
News Networks: Campaign 2008, India, Campaign Technology ...
Topics: Advertising, American, Online ...


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Guinness – Bring It To Life
Nov 07, 2009

AdsWatcher: Title: Bring It To LifeClient: GuinnessAgency: AMV BBDO, LondonExecutive Creative Director: Paul BrazierCreative: Paul BrazierAgency Producer: Yvonne ChalkleyDirector: Johnny GreenProducer: Fergus BrownProduction Manager: Fra (Read More)
News Networks: Advertising Agency News, 1 Random Thought
Topic: Ad


1
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Advertising Age: Latest Ad Scammers: Faux Agency Execs http:bit.ly1LUo0S
Nov 02, 2009

Submitted by Jasper_Blake from Twitter: Advertising Age: Latest Ad Scammers: Faux Agency Execs http://bit.ly/1LUo0S. (Read More)
News Networks: Advertising Agency News, Marketing, Mobile Advertising ...
Topic: Advertising


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The Stubborn Mule-Like Tendencies of Reactionary Thinking
Oct 29, 2009

Submitted by awolk from blog: Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as t (Read More)
News Networks: Web 2.0, Tech News, Arts & Entertainment ...
Topics: Advertising, World, Blog ...


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Clips
HISTORICAL CONTEXT of THE BOOK OF HARLEY DAVIDSON CAMPAIGN
Oct 27, 2009

Marketing Campaign Case Studies: Founded in 1903, the Harley-Davidson Motor Company was among the original companies building and selling motorcycles to racers and other thrill seekers. Among a crowded field of starters, it had the distinction of being the o (Read More)
News Network: Advertising Agency News


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OVERVIEW of THE BOOK OF HARLEY DAVIDSON CAMPAIGN
Oct 27, 2009

Marketing Campaign Case Studies: As a symbol of brawny industrial power, no-nonsense technological prowess, and pure American individualism, it would be difficult to surpass the Harley-Davidson motorcycle. Even as flagship Americans products, from automobil (Read More)
News Network: Advertising Agency News


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More Magic Advertising Words
Oct 20, 2009

Submitted by awolk from blog: The Wall Street Journal' Kara Swisher reported yesterday that Yahoo! was moving its ad account from Ogilvy to Goodby. The news was greeted in ad circles with the usual schadenfreude and proclamations that golden child Goodby (Read More)
News Networks: Social Media Watch, Web 2.0, Tech News ...
Topics: Advertising, Business, Space ...


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Dickies Taps Goodby Silverstein for Creative
Oct 06, 2009

Advertising Age - Agency News: NEW YORK (AdAge.com) -- After years of handling the bulk of its advertising in-house, work-wear brand Dickies has selected Goodby Silverstein & Partners, San Francisco, as its new creative agency, according to industry execut (Read More)
News Networks: Advertising Agency News, Marketing
Topic: Advertising


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Pfizer Selects McGarryBowen to Handle Creative Duties for Viagra
Oct 06, 2009

Advertising Age - Agency News: NEW YORK (AdAge.com) -- Pfizer today said it will shift consumer advertising duties for its $120 million Viagra account to Dentsu-owned McGarryBowen from its agency of five years, Interpublic Group of Cos.' McCann Erickson. (Read More)
News Network: Advertising Agency News
Topics: Interpublic, Mccann


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Mother Co-Founder Rob DeFlorio Leaving Ad Industry for Second Time
Oct 05, 2009

Advertising Age - Homepage: NEW YORK (AdAge.com) -- Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons. . (Read More)
News Networks: Advertising Agency News, Marketing
Topic: Advertising


1
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Fear and Loathing in Adland
Oct 02, 2009

Submitted by awolk from blog: I don’t know Curt Detweiler. Never even heard of him until this morning when, catching up on my ad trades, I clicked on this article announcing that he’d been named to a senior creative role at McCann in San Francisco.There w (Read More)
News Networks: Social Media Watch, Ibn News, Advertising Agency News ...
Topics: Business, Digital Media, Effect ...


0
Clips
NJ Brand Marketing Advertising Agency Brandspa Voted 'Best of the Best'
Oct 01, 2009

NewswireToday - Free Press Release - Free Newswire Distribution - Advertising/PPC/Classifieds: NewswireToday (newswire) - 10/01/2009 Montclair, NJ United States - Montclair NJ-based Brandspa sweeps business marketing association of NJ’s 2009 Impact Awards and wins ‘Best of Show’. (Read More)
News Network: Advertising Agency News


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Merchandising To the Trysumer According to Trendwatching
Sep 29, 2009

Submitted by Motown_Terri from blog: Author : arshad khanAll this cheap chic is creating a wave of consumerism that is based less on passion than experimentation If individuals are on the fence about that ensemble and its price is right, they'll buy it, more th (Read More)
News Networks: Tech News, Interior Design, Music ...
Topics: Internet, World, Convention ...


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Clips
Facing More Competition From the Freezer Aisle, Pizza Hut Calls for Agency Review
Sep 29, 2009

Advertising Age - Agency News: CHICAGO (AdAge.com) -- After more than two decades with BBDO, beleaguered Pizza Hut is shopping for a new creative agency. Chris Fuller, a spokesman for the chain, which is battling a massive same-store sales dip, said Pizza (Read More)
News Network: Advertising Agency News


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http:bit.ly1lAqor All forms of advertising pose some risk, and no agency can afford to work for free ... Performance-Based Marketing
Sep 29, 2009

Submitted by alansee from Twitter: http://bit.ly/1lAqor All forms of advertising pose some risk, and no agency can afford to work for free ... Performance-Based Marketing. (Read More)
News Networks: Advertising Agency News, Marketing, Advertising & Marketing ...
Topics: Marketing, Advertising


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MARKETING STRATEGY of TURNOUT CAMPAIGN (Gill Foundation)
Sep 27, 2009

Marketing Campaign Case Studies: When the Gill Foundation awarded DDB its advertising work, it presented the ad agency with research. One study showed that more than 80 percent of Americans believed that discrimination on the basis of sexual orientation shou (Read More)
News Network: Advertising Agency News
Topic: Ddb


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ClickEquations: Paid search, online advertising and why Google is not your friend
Sep 21, 2009

Submitted by bartmroz from Google Reader: A screenshot of a ClickEquations client's paid-search portfolio, breaking down a variety of ad campaigns.The ClickEquations crew say they do what they do best because they were once the customer.Launched in 2006, the Conshoho (Read More)
News Networks: Social Media Watch, Apple, Web 2.0 ...
Topics: Online Advertising, Online Marketing, Advertising ...


1
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Magic Advertising Words
Sep 04, 2009

Submitted by awolk from blog: VW’s claim that they are firing Crispin Porter Bogusky to search for an agency that can help them “dominate” the US market and triple sales this year is emblematic of just how removed so many companies are from the changes br (Read More)
News Networks: Social Media Watch, Web 2.0, Tech News ...
Topics: Advertising, Online, Web ...


0
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Arts, Briefly: ‘Mad Men’ Is Renewed
Sep 01, 2009

New York Times: To the surprise of absolutely no one, “Mad Men,” the hit AMC period drama about a New York advertising agency, has been picked up for a fourth season. . (Read More)
News Networks: India, New York News, Advertising Agency News ...
Topics: New, Drama, Hit ...


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