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Green Marketing
Environmental Leader:
Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by Disney the biggest single corporate investment in forest carbon offsets (Read More)
News Network:
Green Marketing
Topic:
Corporate
Oct 29, 2009
Marketing & Strategy Innovation Blog:
No one will disagree that today’s customer is empowered like never before. With social media and other connectivity, they are able to acquire more detailed information about brands, products and services in order to make smar (Read More)
News Network:
Green Marketing
Topics:
Sustainability,
Social Media
Environmental Leader:
After getting embarrassed by false communications that suggested a policy shift on climate change, the U.S. Chamber of Commerce is fighting back by suing the individuals responsible for the prank.A press release purporting to (Read More)
News Network:
Green Marketing
Topic:
Communications
Design Sojourn | Strategic Industrial Design Blog:
Completely opposite to our highly rushed product development cycle, Singgih Kartono took 13 years to produce his designer collection of Magno wooden radios. It started out as a university project in 1992 where the main stumb (Read More)
News Networks:
Interior Design,
Green Marketing
Oct 23, 2009
Marketing & Strategy Innovation Blog:
I was hearing a group of designers here in Boston saying that the only way to solve our sustainability problems is to simplify our life and go back to creating less garbage. They went on to suggest that if the government deci (Read More)
News Network:
Green Marketing
Topic:
Sustainability
Environmental Leader:
While “light green” consumers make purchasing decisions based on impulse and curiosity, “dark green” consumers generally plan purchases in advance, according to a new survey from Grail Research.Marketers would do well to pay (Read More)
News Network:
Green Marketing
Topic:
Sustainability
Environmental Leader:
Flushing urinals that use 50 percent less water than standard models will be the first commercial building product to get the Environmental Protection Agency’s WaterSense label. The WaterSense program is the equivalent to the (Read More)
News Network:
Green Marketing
Marketing & Strategy Innovation Blog:
I’m a big fan of analogies; one of my favorites is equating customer relationships with personal, romantic relationships. If you ask a woman about the kind of guy she wants to marry, she might say, “handsome, rich, successful (Read More)
News Network:
Green Marketing
Topic:
Sustainability
Oct 16, 2009
Ecopreneurist:
All this talk about going green, do we really know what exactly it means? Companies invest millions in trying to segment the green market. There’s the BBMG Conscious Consumer Report. The Roper Green Gauge. The Landor ImageP (Read More)
News Networks:
Green Living,
Green Marketing
Environmental Leader:
Michael Levine, of Epstein, Becker & Green, discusses how brands integrate sustainability principles into their branding efforts.The discussion was part of a Carnegie Council event, “Sustainable Branding: A U.S.-Japan Corpora (Read More)
News Network:
Green Marketing
Environmental Leader:
Trying to ramp up pressure on the U.S. Chamber of Commerce and its position on climate change, an investors group has fired off letters to 14 major U.S. corporations, asking them to publicly distance themselves from the chamb (Read More)
News Network:
Green Marketing
Topic:
Economics
MarketGreener:
I’m finally getting caught up on things after last week’s Wyoming Business Council Idea Expo. While attendance was down some from previous years, I felt the program was very worth while. Of course, my completely biased opinio (Read More)
News Network:
Green Marketing
Topics:
Social Media,
Business
Environmental Leader:
Hoval, a UK supplier of renewable energy heating products, is encouraging its 30-some regional sales engineers to drive the Toyota Prius. Hoval executives say that the “green” image of the car meshes well with its business st (Read More)
News Networks:
Renewable Energy,
Green Marketing
Topics:
Renewable Energy,
Business
Environmental Leader:
PepsiCo, which has been calculating the carbon footprint of its Walkers Crisps potato chips in the UK since 2007, revealed some of the secrets behind its methodology in a recent article at MarketingMagazine.Martyn Seal, Susta (Read More)
News Network:
Green Marketing
Topic:
Sustainability
Environmental Leader:
Businesses seeking to leverage their environmentally-friendly initiatives and products will find the ideal target market at their local state parks, according to a five-year study on state park visitors.Conducted by the Gover (Read More)
News Network:
Green Marketing
Environmental Leader:
New Leaf Chocolates has added a plant-based packaging for shipping its premium chocolates, while Kenco, a UK coffee brand, is promoting its refillable packages.For New Leaf Chocolates, which formerly used polystyrene foam box (Read More)
News Network:
Green Marketing
Environmental Leader:
The economic recession has not put an end to corporate citizenship. Based on current economic conditions, 15 percent of companies are increasing their research and development for new sustainable products; 11 percent are incr (Read More)
News Network:
Green Marketing
Environmental Leader:
With newsstand sales in a freefall for nearly all publishing segments, publishers can streamline their distribution process, reduce paper use and do a good turn for the environment all at once, with some careful planning, acc (Read More)
News Network:
Green Marketing
Topic:
Sustainability
Environmental Leader:
A marketing agency is developing sustainability guidelines for its clients’ campaigns and events. The guidelines will measure a campaign’s performance in environmental, human and capital sustainability.Experiential marketing (Read More)
News Network:
Green Marketing
Topic:
Sustainability
Environmental Leader:
A power plant that provides heating and cooling to California state government buildings has become the largest of its kind to become certified gold under the LEED program, organizers said.The $181 million project in downtown (Read More)
News Network:
Green Marketing
Topic:
Business
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