Advertising Age - Agency News:
LOS ANGELES (AdAge.com) -- Publicis Groupe's MediaVest USA has been awarded media planning and buying duties for THQ Gaming, the makers of video games for World Wrestling Entertainment, Marvel Entertainment and Disney. WPP's (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- The changing of the guard continues at WPP's Ogilvy, where CEO Miles Young has announced the exit of another longtime executive: Rick Roth, the global CEO of OgilvyAction and a nearly 30-year Ogilvy ve (Read More)
Wall Street Journal:
Martin Sorrell, who runs WPP -- the world's largest communications company by revenue -- paints a grayish picture of the ad industry's recovery. (Read More)
Submitted by georgedearing
from Twitter:
Digital Takes Bigger Slice Of Shrinking WPP Pie, Now 25% {digital communications svcs & consumer insights is main... http://ff.im/-7bw8u. (Read More)
Submitted by georgedearing
from Twitter:
doubt the gap will be $100M between what Publicis or WPP pay for Razorfish [paidContent:deal could happen in Sept] http://ff.im/-6iw1V. (Read More)
New York Times:
Microsoft is pitching to five of the world's biggest advertising companies a deal to buy Razorfish, its digital ad agency, The Wall Street Journal reported. (Read More)
New York Times:
With online advertising down, Internet companies like Microsoft and Google find they need big ad agencies to sell new online formats to marketers.
. (Read More)
Wall Street Journal:
WPP's Ogilvy Public Relations named Christopher Graves, currently its president and regional chief of Asia Pacific, as chief executive officer.
. (Read More)
Wall Street Journal:
WPP's Sorrell overcame shareholder opposition to a pay package that gives the firm's top executives big rewards for outperforming rivals.
. (Read More)
Wall Street Journal:
WPP sued digital-ad firm Spot Runner, claiming two founders committed fraud by not disclosing to investors their sale of holdings of Spot Runner.
. (Read More)
Submitted by diegojock
from blog:
Algumas das últimas notícias de destaque do AdNews foram:18/03 - Google e WPP investem US$ 4,6 milhões em mídia on line17/03 - E-commerce bate a marca de 13 milhões de brasileiros13/03 - Bradesco é o maior anunciante da inter (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- WPP Group's MindShare today is announcing it its acquiring the company that practically invented media planning: Michaelides & Bednash.
. (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' McCann Erickson has lost a chunk of Microsoft's business, with the software giant confirming that creative duties for one of its business-to-business segments would (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- After months of speculation, WPP said today it has named Torrence Boone, former president of Digitas, Boston, CEO of the global agency it is building from the ground up to service its first client, Del (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- WPP Group's decision to choose Synarchy as the likely name for the new agency being built to handle its Dell account prompted anarchy in the blogosphere. (Read More)