COFFEE AND DONUTS WITH JWT PLANNING:
Guy Murphy, Global Planning Director, JWT chaired the judging committee at this year's APG Creative Strategy Awards. In his article in Campaign, he sights examples from various APG entries in this year's competition to elicit (Read More)
COFFEE AND DONUTS WITH JWT PLANNING:
Dr Anupama Wagh-Koppar, VP & Strategic Planning Director from JWT Gurgaon office illustrates how easily Rakhi Sawant repositioned herself successfully...An exercise, brands struggle to do credibly, in the best of scenarios.Cl (Read More)
COFFEE AND DONUTS WITH JWT PLANNING:
Atika Malik, Senior VP and Executive Planning Director, tells us how JWT is tracking consumers' anxiety in India along with Millward Brown.A proprietary JWT study, Anxiety Index was started to track the levels and intensity o (Read More)
COFFEE AND DONUTS WITH JWT PLANNING:
Real time data is a must to cope with anxious consumers during recessionary times. In an effort to provide exactly that, JWT started AnxietyIndex.com. The blog, auhtored by JWT planners around the world, chroncles how various (Read More)
COFFEE AND DONUTS WITH JWT PLANNING:
A particularly debated topic in recession-dominated 2009 has been the criticality of effectiveness of brand communication. The AME competition, now in it's 7th year, not only identifies Asia's top creators but rewards those t (Read More)
COFFEE AND DONUTS WITH JWT PLANNING:
Christine Bella, planner in JWT Japan pointed us to a delightful source: CommonCraft. For all those amongst us who feel we don't quite understand what some of these new things are all about, how they work and how we should ma (Read More)
Submitted by badgergravling
from Google Reader:
Big thank you to Kirsty for alerting me to this thought provoking idea by one of my old employers - JWT Melbourne.It's for the Australian Childhood Foundation as part of their ongoing Stop child abuse now campaign.The childsi (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' McCann Erickson has lost a chunk of Microsoft's business, with the software giant confirming that creative duties for one of its business-to-business segments would (Read More)