DDB, Wieden & Kennedy Out in Volkswagen Review

Oct 21, 2009

Advertising Age - Agency News: DETROIT (AdAge.com) -- Omnicom Group's DDB and independent Wieden & Kennedy have been eliminated from Volkswagen of America's pitch as its new national creative of record, leaving the race for one of the most sought-after acc (Read More)

News Network: Advertising Agency News

Topic: Omnicom

Viral: 'The Fun Theory' van Volkswagen

Oct 12, 2009

AUTO Weblog: Volkswagen (alleen Zweden?) komt met een fantastische viral campagne om de merkbeleving een boost te geven; The Fun Theory. Op de website opent men met een fantastische toelichting op de campagne: 'This site is dedicated to t (Read More)

News Networks: Campaign 2008, Advertising Agency News

Topic: Campaign

Grossi investimenti per OnLive, uscita prevista in inverno http:bit.ly4fDDb8

Sep 30, 2009

Submitted by multiplayerit from Twitter: Grossi investimenti per OnLive, uscita prevista in inverno http://bit.ly/4fDDb8. (Read More)

News Networks: Advertising Agency News, Microsoft And Open Source

Topic: Live

OUTCOME of TURNOUT CAMPAIGN (Gill Foundation)

Sep 27, 2009

Marketing Campaign Case Studies: Making its mark in the ad industry, the campaign in 2004 snagged a Clio Award in the Integrated Campaign category. At the 51st Annual Cannes Lions International Advertising Festival, the ‘‘TurnOut’’ television spots won 5 of (Read More)

News Network: Advertising Agency News

Topic: Cannes

MARKETING STRATEGY of TURNOUT CAMPAIGN (Gill Foundation)

Sep 27, 2009

Marketing Campaign Case Studies: When the Gill Foundation awarded DDB its advertising work, it presented the ad agency with research. One study showed that more than 80 percent of Americans believed that discrimination on the basis of sexual orientation shou (Read More)

News Network: Advertising Agency News

Topic: Advertising Agency

But Wait... There's More!

Sep 02, 2009

Submitted by awolk from blog: Just when you thought the DDB/WWF thing couldn't get more over the top, what with Keith Olbermann calling them the Worst People in the World (see video above) and mainstream media beating up on them, it seems that there's als (Read More)

News Networks: Social Media Watch, Web 2.0, Tech News ...

Topics: Media, Press Release, Pr ...

TARGET MARKET of TURNOUT CAMPAIGN (Gill Foundation)

Aug 26, 2009

Marketing Campaign Case Studies: According to Eric Gutierrez, a creative director at DDB, ‘‘TurnOut’’ targeted voters who ‘‘might be open to a discussion about rights in the workplace.’’ Polls conducted by the Gill Foundation showed that, out of a wide range (Read More)

News Network: Advertising Agency News

OVERVIEW of TURNOUT CAMPAIGN (Gill Foundation)

Aug 26, 2009

Marketing Campaign Case Studies: In 2004 the issue of same-sex marriage catapulted into the media spotlight when San Francisco’s newly elected mayor, Gavin Newsom, allowed city officials to issue marriage licenses to same-sex couples. Colorado became a focal (Read More)

News Network: Advertising Agency News

Topics: Advertising Agency, Cannes

Chicago Panels Tomorrow

Jul 20, 2009

Submitted by awolk from blog: Tomorrow afternoon (Tuesday, July 21st) I'll be hosting two panels in Chicago that should be very interesting no matter what your specialty is.The first, slated to start at 2 PM, entitled "Is Craft Dead?" is going to look at (Read More)

News Networks: Social Media Watch, Web 2.0, Tech News ...

Topics: Ogilvy, Tribal, Interesting ...

H&R Block Moves $120 Million Account to DDB

Jun 18, 2009

Advertising Age - Agency News: NEW YORK (AdAge.com) -- Tax preparer H&R Block has shifted its $120 million marketing account to Omnicom Group's DDB without a review, dealing a blow to the marketer's creative agency of nine years, Interpublic Group of Cos.' (Read More)

News Network: Advertising Agency News

Topics: Interpublic, Omnicom

Long-time DDB employee writes book trashing Bill Bernbach, but "hopes it doesn't completely obliterate his importance" http:bit.lyXhPam

Jun 03, 2009

Submitted by stephaniefierman from Twitter: Long-time DDB employee writes book trashing Bill Bernbach, but "hopes it doesn't completely obliterate his importance" http://bit.ly/XhPam. (Read More)

News Network: Advertising Agency News

Boise Round-Up

Mar 02, 2009

Submitted by awolk from blog: As many of you know, I was out in Boise, Idaho last week, speaking at a Boise Ad Federation luncheon and then judging the local award shows.I had a fantastic time and was very impressed both with the city and with the people (Read More)

News Networks: Social Media Watch, Web 2.0, Tech News ...

Topics: Post, Humor, Brand ...