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Brand Management
Hard Knox Life: A Brand Manager Blog:
The buzz around the marketing water cooler this morning is about a report by Lisa Bradner of Forrester entitled “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age.” In the report, Lisa makes t (Read More)
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Hard Knox Life: A Brand Manager Blog:
Shopper Marketing [shop-er mahr-ki-ting] - noun. 1. In-store advertising, promotion and design initiatives that align with and extend supplier equity-building objectives while simultaneously creating a source of differentiati (Read More)
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Hard Knox Life: A Brand Manager Blog:
“Don’t sell, help people buy” - Chris FralicOn Friday, I came across a presentation called “Biz Dev for Startups” by Chris Fralic, a Partner at First Round Capital. The presentation caught my eye for three reasons.First, I j (Read More)
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Hard Knox Life: A Brand Manager Blog:
Talk about a simple but powerful story in the below video. A person walks into PF Changs and tweets how much she loves the lettuce wraps. Since PF Chang’s is active on Twitter, they see the message and decide to “be awesome (Read More)
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News from Marketing:
LONDON - Yahoo! has appointed Penny Baldwin, former managing partner of Young & Rubicam Brands, to the new role of senior vice president, global integrated marketing and brand management. (Read More)
Hard Knox Life: A Brand Manager Blog:
Over at AdAge, Abbey Klaasen just published a great story on “Your Best Marketing Tool Is the Humble Product Review.“ As the story states:…for all the ink spilled on the importance of Twitter and Facebook as feedback and cus (Read More)
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Hard Knox Life: A Brand Manager Blog:
Every Brand Manager and Marketer should have a handful of go-to people who are guaranteed to stretch your thinking. I am talking about people that live and breath a topic and will put your mind into overdrive with their word (Read More)
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Hard Knox Life: A Brand Manager Blog:
Fact: Only 24% of U.S. marketers consider their firms to be “digitally savvy”. –eMarketerLast December, the Wall Street Journal coined the term ‘marketing technopologist’ to describe a new breed of marketers who will bring t (Read More)
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Asian Brand Strategy:
It is quite clear that this is going to be Asia's century. The opening of China, the rise of India and the resurgence of Asia make the region the most vibrant business playing ground in the world. There is a slow but steady s (Read More)
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Hard Knox Life: A Brand Manager Blog:
Jim Stengel, P&G ex-CMOThis month, Jim Stengel officially retired as Chief Marketing Officer of Procter & Gamble. As the leader of the largest spending marketing organization in the world, Jim was often named the most influe (Read More)
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Brand
Hard Knox Life: A Brand Manager Blog:
Check out this great presentation on how to bridge the gap between Strategic Thinkers and Creative Thinkers. Created by the folks at Neutron LLC, this is one of the better presentations out there on the subject of Brand Buil (Read More)
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