ReadWriteWeb:
Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our re (Read More)
Submitted by Mahendra
from Google Reader:
This is the uncut version of my latest post on TechCrunch…Measuring individual influence in Social Media is as coveted as it is elusive. While many tools claim to calculate authority, it is the definition of influence that re (Read More)
Submitted by magitam
from Google Reader:
Image via WikipediaThursday, I spent an hour answering questions from Chris Keiff and others on Twitter in my first-ever Twitter interview. I'd done interviews in chat rooms, but this was different, because I had to confine m (Read More)
Submitted by adamsherk
from Google Reader:
Raise your right hand and repeat after me.I [insert name], Chief Marketing Officer of [insert company name], do solemnly swear to:Prevent squatters from taking over our company URLs on Twitter or other major social media webs (Read More)
Submitted by catepol
from Google Reader:
I Social Network come infrastrutture delle relazioni: i casi Iphone e TwitterView more documents from Davide Bennato. La settimana appena trascorsa sono stato invitato in qualità di relatore all’evento annuale che Digital PR (Read More)
Submitted by davesaunders
from Google Reader:
Lack of time is the most frequently-mentioned reason for failing to write a book, create a blog, or write a brand-building series of articles. Employees, as well as entrepreneurs, blame “lack of time” as the biggest obstacle (Read More)
Submitted by digiphile
from Google Reader:
The best session I attended this week at Pubcon was Competitive Intelligence: Know Thy Competitor Well. It had a great lineup of speakers and the place was packed full of attendees. In case you missed the panel and wanted to (Read More)
The Future Buzz:
Everyone is buzzing about social media marketing. You can’t turn your head without hearing about it at a conference. Marketing and PR professionals are either engaged today or thinking about how to engage tomorrow. Everyon (Read More)
Bazaarblog:
Our recent webinar with 1-800-Flowers and JC Whitney was all about results, featuring real success stories from our clients showing measurable ROI through their UGC efforts.Duke Marr, VP of Ecommerce and Product Management fo (Read More)
Submitted by davesaunders
from Google Reader:
This is the fifth in a series of Personal Brand Audits to make sure you’re keeping your personal branding efforts fresh and effective. (See 1: LinkedIn Audit, 2: Facebook Audit, 3: Google Audit, and 4: Visibility Audit).Twitt (Read More)
paidContent.org:
Ken Sonenclar is a managing director at DeSilva + Phillips, LLC, a New York investment bank specializing in media.This brutal year in M&A is mercifully winding down. The global (Read More)
Submitted by morgan
from Google Reader:
The role of influence is changing and diversifying and with it, the rules and responsibilities of engagement are also reshaping. While PR, analyst, and investor relations were clear yesterday, the rise of new influencers, tas (Read More)
ReadWriteWeb:
A growing debate in Enterprise 2.0 circles focuses on what value new technologies have for people who do back office functions. Questions persist about how Enterprise 2.0 technologies are built into the processes of every day (Read More)
ReadWriteWeb:
At yesterday's Blackberry Developer Conference, several companies announced major updates to their applications and services designed for Blackberry smartphones. From Blackberry maker Research in Motion (RIM) came new geoloca (Read More)
Lifehacker:
If you're particular about your username and want to have a unified personal usernam or company identity across all the social networks and services you'll be using, KnowEm make checking availability simple. Like previously r (Read More)
ReadWriteWeb:
Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers." The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of (Read More)
Submitted by thejeffbrown
from Google Reader:
I love the fact that the comments my readers leave on the BrandBuilder blog are an endless source of topics for me to write about. I am seriously considering devoting one or two posts per week to either giving your brilliant (Read More)
Submitted by mvndrvrt
from Google Reader:
It’s a lot easier to market a great product. Rather than pushing a crappy HR program on people, make the program so awesome, so helpful to people, that they not only want to use it – they even tell a friend!Design matters. Go (Read More)
Submitted by beneipeter
from Google Reader:
[Posted by Nate Elliott. Follow me on twitter.]
Marketers don't think they're very good at measuring social media.
When my colleague Emily Riley asked marketers to
rate their ability to measure the impact of their social me (Read More)