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As a journalist I work with a lot of PR people because they help me get my job done. These days many PR people have to also work with bloggers and also advise their clients on how best to make use of blogs, Facebook, Twitter and any other social media.I recently met a senior PR person who says she advises clients about soci (Read More)
: Wow, I did learn that social media or marketing is about relationships, and once I applied this, I began seeing a big difference in my marketing efforts. Don't pitch people, get to know them first.
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I've been reading a "pre-galley" of Jeff Jarvis' new book What Would Google Do? It comes out on January 27th. It's a good read, perfect for a flight. It's not too dense, full of great quotes and insights. I'm enjoying it. One of my favorite take-aways from the book is the value of public interaction.Ear (Read More)