Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word "twitter?" Are you trying to reach audiences who've never visited a social networking website because they've heard those sites are used by no one but virus peddlers, sex fiends and 14 year old losers? Read the full article
I think that most people have found themselves trying to explain Social Media to a friend who just wasn't receptive, or didn't get it. This is a very helpful post!