socialmedian: Top 5 PR Mistakes

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Top 5 PR Mistakes

Source: Web Analytics World

Sep 09, 2008

Summary

The rise of blogging power and social media networks has seen a massive change in the way that PR is used today. As the likes of web analytics and search engine marketing show, not having an online PR strategy can leave you way behind your competition. Just as importantly, though, is having the wrong kind of PR strategy.

Too many PR agencies are ruining their clients’ brand and name by jumping on the latest online bandwagon – blogging, social media, social bookmarking, search engine marketing, etc – without actually realizing what it is these mediums offer. Additionally, too many companies are losing out to their competitors by not utilizing the online PR tools at their disposal - like any master craftsman, you need to understand how a tool works to get the best from it.

To make sure your online PR is used to maximum effect, avoid making these simple yet costly PR mistakes:

Press Release Mass Mailing

There are thousands of press releases sent out on a daily basis. With this amount of competition, you need to make sure yours stands out. Mass mailing your press r ...Read the full article

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