socialmedian: 400 Advertisers Tell U.S. Justice Dept They Feel Bad About Google-Yahoo Play

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400 Advertisers Tell U.S. Justice Dept They Feel Bad About Google-Yahoo Play

Source: Mashable!

Sep 07, 2008

Summary

Lots and lots of advertising companies are taking the opportunity given by the recent Google-Yahoo search advertising trial and the subsequent autumn revelation made by the Google CEO last month to let the U.S. Department of Justice know they’re not so comfortable with the recent dealings between the two largest search giants on the Web. The ANA, or the Association of National Advertisers, a group that collectively manages north of $100 billion in business, decided to issue a letter today to the assistant attorney general of the antitrust arm of the DOJ.

According to Dawn Kawamoto of CNET News, the ANA, which “includes a range of Fortune 500 companies such as the Kellogg Co. and The Proctor & Gamble Co. to Johnson & Johnson and The Walt Disney Co.,” the delivery was preceded by “a comprehensive and independent analysis of its members” as well as “in-person discussions with (Google and Yahoo).”

As has been mentioned by many a news and analysis source, Google last week celebrated it’s 10th year in operation, and in light of the milestone its VP of search products

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