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Marketing Safari: Building a Brand in Social Media

Submitted by Raavi

Sep 07, 2008

Summary

Brand building is a complex process where advertising, strategy, and image that the corporation tries to create meets the perception, views and experiences it’s customers have. Many companies deal with an identity gap, a difference in the image they try to create and the perception of their customers. Social media can actually help companies bridge that gap. Read the full article

Comments (1)

Hjortur,

Sep 07, 2008

Thanks for sharing :)

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