Marketers and PR humans: is it *really* working? Is shotgunning your target still giving you the results you need? Have you figured out that what works in one arena doesn’t work in another? I promise, this will only hurt a lot.

Stop. Shotgunning. Me.

“What set Brogan off?” I know you’re wondering. I’ll share.

I just got about 700 words or so from a company that will be exhibiting at a conference I’m attending next month. It was a big fat blurt. We do this. We’re awesome. People say this about us. You can do this, this, *and* this with our product. We’re offering a drawing.

I mean, this individual threw the entire marketing/PR clichebook into one email. Vast in its depth.

Thoughts for Improvement

I know there are two schools of thought in messaging media:

1. Hit them with everything in one big fat email (as above).
   
2. Go gently into a new relationship. See if I’m going to care.
   

I get that #2 takes a bit longer. I understand that. But if you’re going to reach out to the folks actively spending time in the social media space, you might learn how to get involved, bui