Is corporate HR and their executive team receptive to social media?

A commenter recently asked:

Curious of your thoughts regarding how receptive HR is in including social media strategy as part of their marketing and media mix. I think for many of us it is a no-brainer, and I believe Executives are beginning to understand the power of social media and the habits of their target, but from your experience, are you finding HR Execs receptive and willing to allocate appropriate portions of their budgets for this?

Julie O’Reilly

Marcom Village

What do you think when you hear “do you have a social media strategy?” Do you think about making media buys to run banners on sites like facebook and LinkedIn; or maybe placing employment messaging within other publisher’s podcasts? In recent years the number of sites where you can place ads and the forms these ads are offered in have increased. The introduction of these options for interactive recruitment advertising is exciting and the possibilities are growing by leaps and bounds. But, this is advertising - which doesn’t