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Why and How Embargoes Work in Tech Blogging
Source: ReadWriteWeb
Aug 30, 2008


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Summary

An embargo is something that tech companies use to set a time when their product will launch and the press can publish their reviews of it. Embargoes aren't as simple as they sound and they aren't uncontroversial, either.



We believe they can be a good idea, though. Below we discuss why and share thoughts about how we think an embargo can be run well. If you've got comments to share, don't be shy, that's what the comments section of a blog is for.



Why Embargoes?

Not every announcement needs to be embargoed, but complicated ones involving new technology can benefit from such an exercise. Tech blogging is really competitive, some blogs won't write later about something discovered by one of their competitors. None of us like to, we don't want to give our readers the impression that we're slow on the news or have people skip our posts because they already read about something elsewhere.



Here's why embargoes can be good.

  • They give multiple blogs a chance to review a technology in depth, instead of making it a race.


  • This means readers get to read multiple perspective

...Read the full article

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