Note: This post is republished from the original posted on the Ogilvy 360 Digital Influence blog.
On November 24, 2007, a fellow named Dan Ackerman Greenberg wrote the kind of blog post that was either the dumbest of his career, or the most brilliant … depending on how you look at it. The post was a guest piece for TechCrunch, one of the most widely read blogs in the world. In it, he described the real tactics his firm employs to get their client’s videos to go viral and get at least 100,000 views. He described the key steps, and even shared his firm’s philosophy that if they cannot get you at least 100,000 views, they don’t get paid. Sound good? Read on. Read the full article