It is becoming increasingly evident that businesses and companies need to not only join these social networking sites for the exposure, but be active participants in conversations and build real relationships with their target market on the major social networking sites. Read the full article
I agree with you. Businesses need to have a relationship with their potential customers. Trust comes from a client, when there is a one on one relationship. I tell children, there is no profit from anything, where there is not an investment, including friendships and relationships. Starting is the hard part.
Great article, I totally agree as well. This is why having a community manager is an integral part of a company's marketing strategy. Your company doesn't have to be a tech company because any company that has a market also has a community to take care of.
Thanks for commenting, Alice and Jonas. I've become quite the Community Evangelist for businesses. I believe Community Managers can bridge the gap between Marketing and Public Relations.
Conversation Marketing! Love it. Really focuses how Social Media should be used for marketing, to engage the conversation of the community. Nice work, Marilyn. Cheers.