socialmedian: Pretended, Recommended, Offended, Suspended, Contended, Amended

Hi there. I'm Jason, one of the founders of socialmedian.

socialmedian helps you track, discover and share personally relevant news and information with people who share your interests.

We'd love to have you join in. To get started, please create an account.

Create your socialmedian account

Already a user of socialmedian? Log in

Clips

Pretended, Recommended, Offended, Suspended, Contended, Amended

Source: Social Media Marketing

Aug 27, 2008

Summary

Well, this is splendid.

I recently wrote about the Mad Men craze that had taken over Twitter. Characters from the hit television program sprang to life on the chattiest of social networks - including Don Draper, Peggy Olson, Roger Sterling, Bert Cooper, Paul Kinsey, Pete Campbell, Bud Melman, Bobbie Barrett, Sal Romano and Joan Holloway.

But as of about 2:00 p.m. EDT this afternoon, the jig was up. Evidently, AMC marketers discovered that their show had been brandjacked, and they quickly put an end to the fun, citing the Digital Millennium Copyright Act (DMAC).

Given a recent high-profile Twitterjacking of a brand, it's not surprising that Twitter and AMC would have this reaction. But AMC should have been prepared for the backlash that the account suspension created. These are characters that inspired a cult following on Twitter - in some cases, garnering nearly 1,000 followers in nearly a week of twittering; and they're featured in one of the most critically acclaimed television shows of all time.

But this is where it gets interesting. By about 6:45 p.m. EDT, AM ...Read the full article

Comments (0)

Add Your Comment