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Mixed Links: Interesting Stuff on Nonprofit Marketing
Source: Nonprofit Communications
Aug 26, 2008


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Summary

Here are a few items I’ve found particularly interesting lately:


Community Media Workshop has posted some Myths and Realities to Nonprofit Communications. Do you agree with the myths and realities? I may come up with a list of my own . . .


The Prospecting section of the Chronicle of Philanthropy printed a draft direct appeal letter from a first-time fundraiser and asked for comments on it. If you can skip over the whining about it raising money for a religious organization, you’ll find some great tips in the comments.


Common Knowledge is sharing the results on an online fundraising strategy it calls Rapid Donor Cultivation (free white paper download with registration). It explains how they increased conversion of newsletter subscribers to donors for one nonprofit by 83%. (Thanks to Prospecting for the tip.)


Here is yet another example from Beth Kanter about how you can use a large online social network to raise money quickly. Be sure to click through Beth’s slides at the bottom of this post for some of the secrets to her success. Here’s another one: she only asks

...Read the full article

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