socialmedian: Can You Guess Which Facebook App Is Making A Million Dollars A Month? I Can.

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Can You Guess Which Facebook App Is Making A Million Dollars A Month? I Can.

Source: TechCrunch

Aug 25, 2008

Summary

Facebook is a famously difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 cents, has only paid out a little more than $8 million total to application developers since it launched a year ago. Yet AllFacebook claims:

There’s a pretty well known secret among top Facebook application developers: one developer is generating over $1 million a month. Who is that developer exactly? Well, most people won’t talk about it and after some prodding around we’ve narrowed down the suspects. We aren’t going to post them though because ultimately it doesn’t matter who the individual is.

Excuse me? Actually, it does matter who this mystery million-dollar-a-month Facebook developer is. Facebook apps that make real money are few and far between. It is important for anyone creating such apps to know which models work and which ones don’t. Nick O’Neil at AllFacebook should understand why his readers would wa

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