One book that I find myself delving into every six months or so is The Story Factor by Annette Simmonds.

She writes about a topic that is close to my heart - the power of storytelling as a way to be influential.

One of the points Annette makes early in her book that resonates with me most is that:

people don’t need more information - they need ‘faith’ and that stories have the power to birth faith and trust

Of course faith and trust are essential items of you want to be influential in your relationships with others.

We live in a world where we’re literally bombarded with information all day every day. There’s nothing wrong with information, or having a blog that is ‘informational’ in nature - but if you want to make an impression on people, be the type of blog that people tell their friends about, that people want to ‘journey’ with - you need something more and ’story’ is one element that can bring this.

I won’t regurgitate Annette Simmonds whole book here but what she writes makes sense in a lot of settings - particularly for bloggers.

In her introduct