We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.
Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the “tricks of the trade” that we used to have to pay for.
You’d think that the paid content business would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?
For instance, there are a lot of free materials that teach people how to set up a Wordpress blog or to use Twitter effectively. A quick search on YouTube will provide you with hundreds of videos that can teach you to do almost anything you want to know.
Yet, there are still people making plenty of cash selling products explaining how to do any and all of those things.
How do they do it?
Building relationships
People buy from those that they know and trust.
Sure, there are people in the yellow highlighter brigade who can sell ice to an Eskimo, but it isn’t easy to do. (And you may not even want to.)