socialmedian: Charging to the top

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Charging to the top

Source: The Guardian

Nov 09, 2009

Summary

The Media Top 100 Index leaders have found ways of making money from non-advertising sources

Full table of OC&C top 100 media companies

Diversify or die. That is the stark message contained in this year's Media Top 100 Index compiled by OC&C Strategy Consultants. The list of the country's largest media groups ranked by revenue is dominated by companies that charge their customers. Those whose profits depend primarily on advertising – including broadcasters such as ITV and Channel 4 – have fallen down the league table during the worst recession in the industry for a generation.

OC&C found that revenues in the 2008/09 financial year grew on average by 6.4%, but that good news masks the fact that the recession has worsened since many of the statistics used in the report were compiled. It is not just TV companies that have been hit – "newspapers … continue to look challenged", reports OC&C. Yet, in the latest sign of just how difficult it is to diversify, Rupert Murdoch, the world's most powerful media mogul, last week admitted that News Corp may miss its target of

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