socialmedian: Twitter and Penguins: How The San Francisco Zoo Uses Twitter [VIDEO]

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Twitter and Penguins: How The San Francisco Zoo Uses Twitter [VIDEO]

Source: mashable

Nov 09, 2009

Summary

We know there are a lot of interesting and unique uses for Twitter. We’ve seen Twitter used for customer service, tweets to monitor power usage, and even 140 character marriage proposals, but we never thought about it being used to quickly respond to incidents such as a kid being bit by an otter.

Earlier today, a group of Twitter enthusiasts (including me) gathered at the San Francisco Zoo for a zoo tweetup. While in most respect it was your standard gathering of Twitter nerds with phones tweeting and Twitpics flying, the tweetup was unique because of the involvement of the zoo via Twitter.

After seeing initial tweets about the upcoming event, the zoo provided anybody who came to the tweetup with a discount, a penguin encounter (videos below), and even access to the normally off-limits Avian Conservation Center.

While this is a great example of using Twitter to reach out to and please customers, it isn’t the only way that the San Francisco Zoo (@SFZoo) utilizes Twitter. In the 3 minute clip embedded below, animal keeper Anthony Brown discusses some of the un

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