Life360 is often described as an "OnStar for life," providing its users with tools to track and protect people and things through a variety of interfaces.
The company offers IRL services such as child identification paraphernalia, medical IDs, and credit and identity protection; but they also have a cool suite of features that revolve around Internet and mobile tracking of people, objects, and even pets. Their Android application for tracking and securely messaging people even netted them a seed round from Google
Sponsor
The concept for the company, which was founded in the wake of Hurricane Katrina, revolves around disaster preparedness and emergency messaging. Currently, the available features include an emergency messenger that uses email, web, SMS, and phone to get messages through to emergency contacts; a thorough, web-enabled ID service that gives first responders instant access to critical information; a service for cataloging and tracking valuable items via coded tags; and identity protection services.
The mobile tracking feature - which got the company a