socialmedian: Breastfeeding Nova Scotia / first6weeks.ca: Dance

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Breastfeeding Nova Scotia first6weeks.ca: Dance

Source: Ads of the World: Creative Advertising Archive & Community - Your Daily Dose of Creativity from Around the World

Nov 09, 2009

Summary

Breastfeeding. Learning makes it natural.

A lot of women struggle with breastfeeding, especially in the first 6 weeks. The campaign asks them to look at breastfeeding as something you learn along the way, that the challenges and accomplishments are all part of the process to feeling comfortable with breastfeeding.

Advertising Agency: Extreme Group, Halifax, Canada

Creative Director: Shawn King

Art Director: Anthony Taaffe

Copywriter: Cliff Thompson

Published: October 2009

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