socialmedian: Zynga explains why it is suspending offers in its games and why offer quality control is lacking

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Zynga explains why it is suspending offers in its games and why offer quality control is lacking

Source: VentureBeat

Nov 09, 2009

Summary

Mark Pincus, chief executive of Zynga, said in a blog post today that his company is suspending the use of offers as a monetization option in the company’s games until a better way to police them is found.

The decision stemmed from the launch of Zynga’s new game, FishVille, which had a couple of thousand users before it was shut down this weekend by Facebook. The social network put a halt to the game after scam-like mobile offers appeared in offers. Offers are special ads that users can participate in when they don’t have or don’t want to spend money with a credit card. These are offers like Netflix subscriptions, but a percentage of these ads are scams that wind up billing users for services they don’t realize they’ve signed up for.

Just last week, Pincus said that Zynga had committed itself to police bad offers and remove them. He noted that offers are a small minority of revenue at the time. Tonight, in an e-mail, Pincus confirmed that less than 20 percent of revenues come from offers.

But, in spite of Pincus’ publicly stated commitment to improving the quali

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