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On Twitter, trending topics offer a glimpse into the behavior and common interests of everyday users – as governed by time and attention. Prevailing themes represent the culmination of popular focal points that unveil characteristics of varying groups of users that transform and scale with events and trends.

As I’ve shared previously, if trending topics collectively represent the state of conversations on Twitter, then perhaps “the wisdom of the crowds” doesn’t necessarily reflect the topics that might interest us as individuals. At the time of this post, the current trending topics only fortified this perception:

Trending topics and those driving their percolation contribute to their manifestation either deliberately, but more often unknowingly. Sometimes, many of us take to Twitter to share what has captured our interests or attention prior to realizing that they are also shared by many others within the community. Either way, once themes trend, it attracts the attention of the entire network, globally, and either expands the dialogue or shifts it i