socialmedian: High Speed, High Fashion: Izod secures deal as IndyCar title sponsor

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High Speed, High Fashion: Izod secures deal as IndyCar title sponsor

Source: Autoblog

Nov 08, 2009

Summary

Filed under: Motorsports, Marketing/Advertising

New beginnings demand new threads, and that's just what the reunited IndyCar Series has gained with the announcement that clothing label Izod has become the league's new title sponsor.

The deal, which runs through 2015, is reportedly worth in the neighborhood of $10 million per year. Renaming the racing league as the Izod IndyCar Series, it forms part of a broad sports sponsorship initiative by parent company Phillips-Van Heusen which recently secured naming rights to the New Jersey Nets arena and the NFL Pro Hall of Fame. Last year, Izod began making inroads into Indy racing by sponsoring driver Ryan Hunter-Reay while securing a deal to become the official clothier for the IRL and the Indianapolis Motor Speedway.

Izod's partnership with the league marks the first time the open-wheel series has had a title sponsor since search engine Northern Light withdrew in 2001. The clothing label is planning an aggressive advertising campaign, which promises to help both parties increase their visibility, an element that IndyC ...Read the full article

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