John Davison, ex-Ziff Davis, ex-What They Play, made some news in early October when he became executive VP of content at GamePro Media, the section of IDG that runs the magazine, GamePro.com, and a few other sites. He talked a bit on yesterday's Kombo Breaker podcast about his plans and goals with the brand, and -- like George Jones before him in 2007 -- what he's saying is undeniably true.

"A big part of it is that we're trying to rebrand the thing and get some real sense of purpose," he began. "To me, what I also want to do is get away from people thinking it's just a magazine. We have a pretty big website, which is obviously where the future is."

Along those lines, Davison is planning to "relaunch" both the magazine and the website (which, despite the lack of respect core gamers pay it, has been around for over eight years and arguably performs a far better job of repping the mag than most of its competition manages). The reboot, similar to the one Game Informer just completed, will kick off with the January '10 issue.

"A big part of it is changing a lot of