Ann Curry joined in a “spontaneous” musical about lunch at Trump Tower, and the ImprovEverywhere team worked with NBC to capture the fantastic moment in “I Love Lunch! The Musical.”  Watch the Today Show coverage of the event and see some fantastic photos by visiting ImprovEverywhere.com.

The bit borrows heavily from my favorite ImprovEverywhere clip “Food Court Musical,” but gives me goosebumps anyway. Charlie Todd’s mission is to to bring people a fun, harmless, interesting moment. And their reactions bring a wonderful richness to the experience. 5 of the largest stars possible.

I met Todd last year, and have remained puzzled why this format couldn’t substantiate an incredible 30-minute television show. It’s simply brilliant.

You may also like the Grocery Store Musical. “They turned life into a musical,” says a bystander. Could we ask for more?