Being the dean of a Design School is no easy job today. Design schools is struggling to serve three masters: to the student and the industry and to the society, the last one is a new one as designers generally have come to a consensus that designs for social change is part of the design agenda. With limited time and resources, design educators need to define a strategy for D-schools' future: Is it teach the person/artist to create?  Or training craftsmen (both traditional and software tools) to supply to the industry or to develop thinkers to solve wicked problems?

Design education is becoming so broad that educators finding it difficult to balance between breath and depth, not deep enough in some areas and not general enough to cover the even expanding design practices. I am afraid we have not come to a conclusion of what design education should be like and simply continuing training the design thinkers of tomorrow in the techniques and tools from yesterday.

Back to my topic of this post. Here are three lessons of industrial design on engineering desirab