• Stein proposes Falmouth takeaway and restaurant • Mixture of grumbles and guarded welcome in town
His restaurants and shops are already so dominant in the Cornish port of Padstow that, to the chagrin of many locals, it has been nicknamed "Padstein".
Now the celebrity chef Rick Stein is planning to extend his foodie empire a little further west and south to Falmouth, until now most famous for its deep natural harbour and proud maritime history.
Stein's company has put in a planning application to build a fish and chip restaurant and takeaway and an oyster bar close to the colourful waterside – all bobbing boats and sweeping views – a move greeted with a mixture of excitement, trepidation and downright grumbling.
Supporters feel that the Stein brand would bring in more visitors and increase spending for other businesses. But some competitors worry that diners will be lost to the TV chef. And more than a few are grumbling that Stein, sometimes seen as an "English newcomer" though he has operated in Cornwall since the 70s, may try to take over the burgeoning foodi