socialmedian: Victoria's Secret group to expand into UK

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Victoria's Secret group to expand into UK

Source: The Guardian

Nov 08, 2009

Summary

• Parent company Limited Brands to open flagship lingerie store in the UK
• Expansion plan includes European franchises for Bath & Body Works business

Two of the best-known retail names in the US are heading for Europe in a move that could prove a big headache for Marks & Spencer, the Body Shop and Boots.

The lingerie chain Victoria's Secret and beauty business Bath & Body Works are both making plans to cross the Atlantic in an expansion strategy set out last week by Limited Brands, the chains' parent company. Limited told US investors it intended to open a flagship Victoria's Secret store in the UK and a European online operation to offer next-day delivery. It is also seeking a "best in continent" partner to open European franchises for Bath & Body Works next year.

The arrival of Victoria's Secret will be unwelcome news for M&S, which accounts for 26.2% of all undies sold in the UK – a market worth £3.5bn.

Victoria's Secret is a huge brand in the US. Its annual catwalk show is televised live and features its supermodel "angels", such as Heidi Klum and Gisele Bü

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