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USA Today Tough Challenges Ahead For a Newspaper Subscription Leader
Submitted by Motown Terri from blog
Nov 08, 2009


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Summary
Author : Konstantinos Papahatzis

For more than 27 years, USA Today newspaper is one of the leading powers in the printed news arena We examine their most important characteristics and discuss the present and future challenges the paper will be facing in these tough times



USA Today is by far the leader in commercial daily newspapers; their daily circulation reaches almost 3 million copies (weekdays) It is the second largest daily circulation globally, following the Times of India The paper is distributed across all fifty States in the US and selected global locations such as Puerto Rico and Guam



The idea of a colorful paper with pan american distribution was thought at the paper s launch to be a big risk, and the paper received early criticism, receiving the derisive nickname McPaper However, the newspaper has striven to set itself apart in distribution methods as well The paper is still sold in unique newspaper vending machines with curved edges that resemble television sets USA Today was also eager to latch onto the business traveler and was heavi ...Read the full article

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