At the very start when you re planning your website, you need to think about search engine optimization This is important because sooner or later, you would want your web pages to be shown on the first page of search results for your keywords so that you can get free targeted traffic Here are some essential SEO tips for the small online business owners
1 Your URL
Your website s domain name is important for ranking in the search engines If you want to target for the words coffee mugs then it would be ideal if your domain contains these words
With every web page you create, put the keywords as the file name for your web page For example, /coffeemugs html, /coffeemugsandcups html
You will see that the names of your web pages helps your search engine rankings
2 Title Tags
Title tags are what appears in your browser s window title right at the top Don t put your company name in the title tag Instead put your keywords and try to make sense of them e g Coffee Mugs | Coffee Cups