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Are Twitter Lists a New MSM-Type Content Channel?
Source: Conversation Agent
Nov 08, 2009


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Twitter is evolving from simple chatter to themed content distribution. The jump was made with the roll out of a new feature - Twitter lists. News media organizations have been fairly fast to utilize this feature. Most notably, the New York Times dedicates a screen on thier site to lists [hat tip Zee]:

The power of Twitter is in the people you follow. Let @nytimes lead you to the best of Twitter: follow our lists or build your own. Suggestions? twitterlists@nytimes.com

The Huffington Post seems pretty well on top of the content it covers with its lists. Other news businesses have started their own lists as well. Among them:


  • CNN - not as comprehensive as I would have thought, but they have many Twitter streams

  • NBC news - it's a bit meager, with only two lists

  • Wall Street Journal - validates its paid premium content brand

  • The Economist - plenty of room for content with international flavor

  • Time magazine - a good start and an opportunity to truly provide a curated media experience

  • BBC - it's very intriguing that they would begin with just BBC channels

  • npr news
...Read the full article

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