After the ill-judged scattershot "satire" of Borat (which hit far too many soft targets – ageing American feminists, for heaven's sake!) Sacha Baron Cohen raises his game somewhat with Brüno (2009, 18, Universal). Fired from his Eurotrash TV show Funkyzeit, the eponymous, gay Austrian fashionista goes west to become a "straight" star "like Tom Cruise". En route, he adopts an African "gayby", searches for a headline-grabbing good cause ("After Darfur, vot's Dar-five?") and pacifies the Middle East by confusing Hamas with houmous ("Isn't pitta bread the real enemy?").
So far so fun, with homophobic bigots getting a particularly rough ride – to Baron Cohen's credit. Elsewhere, the film-makers lose their nerve – several stunts seem comfortably set-up, a scene mocking LaToya Jackson was cut from theatrical prints in the wake of Michael's death (why?) and a grizzly musical finale allows Bono and Chris Martin to get in on the joke – boo! Flawed then, but fun none the less. And presumably the end of this format for SBC, who is now too famous to spoof anyone.