socialmedian: Age of reason is out to lunch with the Twits from the BBC

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Age of reason is out to lunch with the Twits from the BBC | Will Buckley

Source: guardian.co.uk Sport

Nov 08, 2009

Summary

We are being encouraged to think Twitter is more important than it really is – stand by for Lineker, Hansen and Shearer competing through Tweets next summer

The fact that last week's edition of The Moral Maze was dedicated to Twitter suggests either that the reduced social networking tool is more important than you might think or that the BBC would like you to think it is more important than it actually is. The latter is more plausible.

There is, to fall back on a horrible word, synergy between the BBC and Twitter, for it allows national broadcasting figures to go international. By putting an @ in front of their name wannabe messiahs can go global and communicate with their followers and in so doing "expand their reach". The process then becomes self-fulfilling as lonely disciples, anxious to be part of the biggest gangs around, flock to those Twits who have the largest following. It is certain to play a big part in the BBC's coverage of the World Cup – you do not have to be a prophet to predict that Lineker, Hansen and Shearer will seek to measure their popula

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