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David Beckham - the new Nelson Mandela?

Source: The Guardian

Nov 07, 2009

Summary

Danny Jordaan says England's World Cup bid needs a figurehead

According to the man who won the 2010 World Cup for South Africa, England will need to make much better use of David Beckham in order to succeed in their bid to host the 2018 event. Danny Jordaan, chief executive of South Africa 2010, said: "David Beckham is quite influential in world football and that is what the England bid for 2018 needs – a personality. We had a Nelson Mandela. You need that.

"You must ask yourself, 'Who is the person that people around the world would like to have a photo with?' So you have to look at what is your trigger. Beckham clearly is one such person."

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