socialmedian: Fox to open online studio inspired by Joss Whedon and "Dr Horrible" Web Series

User-submitted headlines for this story

Clip

Fox to open online studio inspired by Joss Whedon and "Dr Horrible" Web Series

Submitted by Ukstevieb from Google Reader

Nov 07, 2009

Summary

Fox Digital Studios puts focus on brands

Using Director Joss Whedon as inspiration, News Corp. rebrands unit to incorporate more advertising into entertainment content.

The Microsoft-sponsored Family Guy special isn't the only major piece of branded entertainment you'll see from News Corp. in the coming months. Fox Atomic, News Corp.'s recently shuttered 2-year-old genre studio, is being rebranded to become Fox Digital Studios, a new unit that will focus heavily on branded programming.

David Worthen Brooks, a former senior vice president at Fox Atomic, will act as creative director of the digital studio, tapping Roger Mincheff, former founder-chief executive of digital marketing agency Spacedog Media, as its new senior VP branded entertainment of digital content. Both will report to Peter Levinsohn, president of new media and digital distribution for Fox Filmed Entertainment.

Mr. Mincheff is a bit of an unorthodox hire for Fox, having worked primarily on graphic novels in his 11 years heading Spacedog Media, where he integrated brands like Mazda, Universal Mu

...Read the full article

Comments (0)

Add Your Comment