The three elfhttp://kelloggs.mediaroom.com/file.php/119/BIO+Snap!+Crackle!+Pop!.pdf characters were originally designed by illustrator [[Vernon Grant (Kellogg's)|Vernon Grant]] and made their debut in 1933. The names of the elves are derived from a Rice Krispies [[radio]] [[advertisement|ad]]. The ad said "Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now is your chance." Inspired by this ad, Grant drew three elves and named them Snap, Crackle, and Pop. He brought the characters to Kellogg's, who bought them on the spot. In the [[United States]] and [[Canada]], opinion varies concerning Crackle's occupation, but Snap is always portrayed as a [[baker]] and Pop as a marching band leader.

The three elfhttp://kelloggs.mediaroom.com/file.php/119/BIO+Snap!+Crackle!+P