One day in the middle of my first-ever book tour, a thought woke me up early in the morning. I'd just had an event at a popular L.A. bookstore. I saw old friends, answered great questions, sold a good amount of books. But that next morning I realized: I hadn't tweeted it. My book is related to Facebook, so I'd created a Facebook event page, told all my book's fans there, as well as my own friends. I'd e-mailed people I knew in the area who might not be Facebook-friendly. I spread the word as much as I could. But I hadn't written anything on Twitter about it.
If there was a reality show for book authors in the vein of Top Chef or Project Runway, my fellow competitors would be gloating. "How could she not tweet it?" they'd ask, as if I'd forgotten to salt my artichoke dish or finish the back of my dress made of cornhusks. "Any writer in this day and age knows they have to pursue every outlet for self-promotion." Then they'd ridicule the sound of my voice or use of metaphors.
I realize this is a bit ridiculous. I know the chances of a crowd of people who hadn't h