When starting out with an internet business, most people may think all you need is a site, a server and the ability to write a little blog about their product. What many don’t realize at first, is that there are several tools that are needed to move visitors through the purchasing journey.

First of all you will need a way to upload information to your domain. This is done through a FTP (file transfer protocol) client like FileZilla. With this tool you can upload files from your desktop like themes, images, and pages. I mention FileZilla because it is a free download and is user friendly. You just have to make sure you fill in all fields correctly for it to connect properly and you can use it for multiple sites.

In order to capture information and build your list, you will need an opt-in page. This is where people fill in their first name and email address to request the information or product you are offering. There are many sites that offer free downloads of templates for this, but you can also design your own. To do that you will need a HTML(hyper te