Personal ROI.

This is something that we talk about a lot at bigMETHOD.  To us it means giving something of value and in doing so being provided with a positive return on your investment.

I was traveling today.  When I arrived at LAX (Los Angeles’s major airport) I hadn’t coordinated a ride so I headed to the taxi waiting area.  I was the first person in line but quickly 10 or so travelers lined up behind me.  We all waited a good 5 minutes before the first cab arrived.  Thinking about how much I hate waiting in line, knowing the speed at which cabs arrive at LAX, and caring about the environment (now the above photo makes sense) I loudly asked if anyone was headed to the Venice area and wanted to share a cab.

A gentleman a few behind me paused a second, I assume waiting to see if anyone was headed specifically to Venice, and then said, “I am going to Santa Monica”, the next city to the north.  I told him to hop in and off we went.

After the cab driver asked if we were friends, to which I replied, “we are now”,  and then we struck up the expected casual conversati